Terms of Service

By accepting a quotation, our clients agree to our terms below. For any queries regarding our terms, feel free to contact us below.

Unknown Jhb (Pty) Ltd will deliver on the brief as agreed on between Unknown Jhb (Pty) Ltd and the Client, including the specified number of reverts. Any additional work will be billed for separately.

Cost estimations are calculated to match Unknown Jhb (Pty) Ltd’s understanding of the project. Unknown Jhb (Pty) Ltd has the right to review the cost estimate if the scope of work required, warrants such a review.

Any changes to the brief or timeline will affect the design of relevant printed or digital components, and application will be charged at a rate dependent on the cost to Unknown Jhb (Pty) Ltd.

Unless otherwise stated, no allowance has been made for overtime.

A 50% deposit is required before any work will commence, including draft work or concept development, unless agreed otherwise between Unknown Jhb (Pty) Ltd and the Client.

By paying the deposit the Client acknowledges these terms and conditions.

All design remains the property of Unknown Jhb (Pty) Ltd until paid in full, and Unknown Jhb (Pty) Ltd reserves the right to retract all work developed from the public domain until all invoices are settled in full.

The balance of monies due (50%) will be paid to Unknown Jhb (Pty) Ltd no later than 14 days after completion of the project, or on terms as agreed upon between Unknown Jhb (Pty) Ltd and the Client.

Unknown Jhb (Pty) Ltd reserves the right to use all work created for this client for portfolio purposes.

Any outstanding monies will have a 9% interest levied against the Client until all monies are paid.

Cost estimates are valid for 14 days, after which they may need to be amended.

Cost estimate figures are an estimate, not a final quotation. It is based on the information provided, and may be inappropriate if additional information is forthcoming, or specifications change. They do not include paper or material costs, printing or manufacture costs, print or broadcast production management, third party artwork, licencing or vendor charges.

Any additional materials, meetings, additions to the project scope, changes/revisions falling outside of the amount quoted, will be estimated separately and billed for per hour or part of hour.

Should a project be cancelled or annulled before completion, Unknown Jhb (Pty) Ltd will be paid the full amount of hours worked, rounding up to the nearest full hour, plus an additional cancellation fee, which will amount to 10% of the full project fee.

All taxation is filed by Unknown Jhb (Pty) Ltd directly.

 

ACCOUNTABILITY

Items not specifically mentioned as inclusive of digital implementation will not be prepared for digital implementation.

The Client warrants that all information provided to fulfil the objectives of the project, to Unknown Jhb (Pty) Ltd, is accurate. Any costs involved in amendments as a result of wrong information supplied will be for the Client’s account and invoiced appropriately.

The Client is fully responsible for any printing costs, including test proofs, stock, printing, binding, finishing, delivery etc, unless otherwise agreed.

Unknown charges per hour for design or a basic project fee as agreed upon between Unknown and the Client.

Cost estimates do not include handing over of open or editable files to the Client. If the Client requires open or editable artwork or templates, Unknown will requote based on this requirement.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Any queries regarding our General Terms can be left below. You are also welcome to send an email.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Any queries regarding our General Terms can be left below. You are also welcome to send an email.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

It is the client’s responsibility to read through the Terms of Service and quotations sent by UNKNOWN before any project commences. 



________________________________________

We are not responsible for website downtime post launch. We can look at this as part of a technical support package.




Quotes are based on our understanding of the brief and content received from the client. Should the scope of work change, UNKNOWN reserves the right to amend the quote accordingly.

 

Additional design and development not in scope of any project (as set out in the quotation) will not be implemented without remuneration. While we are focused on delivering creative work that meets the requirements of the brief, exceeding the requirements are subject to costs.

 

Once the Wireframes and Website interface design have been approved, we will confirm the cost for Content preparation and Website development, testing & deployment. This will only change if there are additions to the scope of work.

 

The look and feel of the website will be based on the existing identity design (logo, colours, fonts, etc.). Should additional work on developing the brand visual language be required, this will be quoted for separately. 

 

UNKNOWN will provide up to 2 consolidated reverts on the wireframes. Should the wireframes receive approval and sign-off (via email) after one revert, or less, the project will move to Phase 2, and the remaining revert will fall out of scope, with any additional changes to the wireframes to be quoted for separately.

 

UNKNOWN will provide up to 2 consolidated reverts on the Website interface design. Should the design receive approval and sign-off (via email) after one revert, or less, the project will move to Phase 2, and the remaining revert will fall out of scope, with any additional changes to the design to be quoted for separately.

 

*This quote excludes any additional backend system development outside of the WordPress platform and database transfers. UNKNOWN reserves the right to update the quotation post Discovery Session, should additional development / transfers be required.

 

**UNKNOWN offers technical support at an additional fee, as required. Please refer to the section Website technical support section in this quotation.

 

Website security will be implemented via iThemes (free version, paid version not required for this project). Client can advise on additional security measures; costs of these are on behalf of client.

 

***Domain registration and hosting costs (including SSL certificates) are managed and paid by client to the hosting service provider directly.

 

****Please refer to the SEO section in this quotation for further information.

Development

 

  1. Website build in WordPress with Content Management System*
  2. Bug testing (Chrome, Edge, Firefox and Safari only)**
  3. Website deployment to https://www.freedomwon.co.za/***

 

*This quote excludes any additional backend system development outside of the WordPress platform and database transfers. UNKNOWN reserves the right to update the quotation post Discovery Session, should additional development / transfers be required.

 

**UNKNOWN offers ongoing technical support at an additional fee, as required post launch, at an hourly rate of R750.00 excl. VAT.

 

Website security will be implemented via iThemes (free version, paid version not required for this project). Client can advise on additional security measures; costs of these are paid by client.

 

***Domain registration and hosting costs (including SSL certificates) are managed and paid by client to the hosting service provider directly.








Technical support

 

Includes for a period of 4 months from deployment date:


– Minor design and / or content updates to the website*

– Maintenance of WordPress platform updates

– Maintenance of WordPress plugin updates

– Security checks once a week and / or as needed

– Contacting the hosting provider if the website is offline to resolve the issue. Note that UNKNOWN does not take responsibility for hosting provider connectivity issues that exist outside the WordPress website itself.


* Design and content changes will be received and implemented within the designed framework of the website. An average of 6 hours per month of studio time will be allocated at R650 excl. VAT per hour. Changes to the website structure and CMS, as well as changes requiring more time than what has been allocated, will be costed for separately.


Excludes:


– Managing the relationship and costs with the website hosting server. We recommend hosting with https://xneelo.co.za/ as they offer excellent support. https://www.afrihost.com/ is also good.



SEO

Please note:

 

  1. This quote covers internal website optimization, and does not include additional (external) marketing like Google and Facebook ads etc.

 

  1. In order for Google Analytics (and therefore SEO as listed below) to work, the client needs to supply UNKNOWN with Google account details (the client needs to create and own this Google account).

 

  1. Below SEO will be implemented with a paid Yoast SEO* subscription for 1 year registered via the client’s Google account (UNKNOWN will do this on behalf of client). Costs for a 1 year subscription on 1 April 2021 is US$89.00. The cost for this has been included in this costing for a duration of 1 year, after which yearly payment for further support will be the client’s responsibility (recommended).



Includes:

 

– Google Analytics & Search Console Setup (Required for Reporting & Monitoring Website Performance)

– On-page keyword implementation (up to 20 pages)

– Site speed optimization

– SERP (Search Engine Results Pages) appearance

– 404 redirect creation

– Page header (H1 and H2, where applicable) optimization (up to 20 pages)

– Optimizing images (this is not ongoing and includes the images used in the design)

– Updating sitemap

 

– 1 x training session (1 hour) for client to demonstrate for internal use:

> On-page keyword implementation for 1 page / post

> Page header optimization for 1 page / post (H1 and H2, where applicable)

> Optimizing images for 1 page / post



Please note:

 

The above points/deliverables stipulated in the training session are required for ongoing content population (internal) on the website, to ensure the website content adheres to Google’s search requirements.



* Kindly refer to https://yoast.com/wordpress/plugins/seo/

 

Please note:

 

  1. In order for Google Analytics (and therefore SEO as listed below) to work, the client needs to supply UNKNOWN with Google account details (the client needs to create and own this Google account).

 

  1. Below SEO will be implemented with a paid Yoast SEO* subscription for 1 year registered via the client’s Google account (UNKNOWN will do this on behalf of client). Costs for a 1 year subscription on 5 February 2021 is US$89.00. The cost for this has been included in this costing for a duration of 1 year, after which yearly payment for further support will be on behalf of client (recommended).



Includes:

 

– Google Analytics & Search Console Setup (Required for Reporting & Monitoring Website Performance)

– On-page keyword implementation (up to 10 pages)

– Site speed optimization

– SERP (Search Engine Results Pages) appearance

– 404 redirect creation

– Page header (H1 and H2, where applicable) optimization (up to 10 pages)

– Optimizing images (up to 10 pages)

– Updating sitemap

 

– 1 x training session (1 hour) for client to demonstrate:

> On-page keyword implementation for 1 page / post

> Page header optimization for 1 page / post (H1 and H2, where applicable)

> Optimizing images for 1 page / post

 

Please note that the above points stipulated in the training session are required for ongoing content population (internal) on the website, to ensure the website content adheres to Google’s search requirements.



* Kindly refer to https://yoast.com/wordpress/plugins/seo/

Training

 

Includes:


– 1 x CMS training for a maximum of two people. This can be done virtually or at clients’ offices and will cover:

> Post creation and content management

> Page content management


Excludes:

Training client how to use WordPress, Shopify etc.




Project Management


Includes:


– Timeline management

– Email & telephonic communication

– Up to 5 meetings with the client



CMS and website content creation

 

 All videos and sound files need to be uploaded to Youtube or Vimeo by the client. Links for the content need to be supplied to UNKNOWN.

 

– Uploading of additional products / posts / articles can be costed for separately if required. Client to use the CMS to upload additional content within the supplied framework.

Excludes:

 

– Copywriting for the website. Copy can be quoted for separately once all the content has been developed, should it be required.

– Video editing

– Sound editing



For WordPress Template based sites

 

Website development, testing & deployment

 

Includes:

 

  1. Template selection (up to 3), final template selection and implementation in WordPress with Content Management System*

 

  1. Creation of structure and implementation of content received from client:

2.1. Home

2.2. Works

2.2.1. Gallery

2.2.2. Index

2.2.2.1. Single Project template

2.3. Studio

2.3.1. Ethos

2.3.2. Team

2.3.2.1. Team member bio

2.3.3. Services

2.3.4. Contact

2.4. Journal

2.4.1. Journal Index

2.4.1.1. Journal entry template

 

  1. Website deployment to https://studiobas.co.za/**



*This quote excludes any additional backend system development outside of the WordPress platform and database transfers. UNKNOWN reserves the right to update the quotation post Discovery Session, should additional development / transfers be required. UNKNOWN offers technical support at an additional fee, as required.

 

Website security will be implemented via iThemes (free version, paid version not required for this project). Client can advise on additional security measures; costs of these are on behalf of client.

 

**Domain registration and hosting costs (including SSL certificates) are managed and paid by client to the hosting service provider directly.



___________________________________________________________



Website content preparation

 

Includes:

 

– UNKNOWN will upload a maximum of 1 projects and 1 blog post to the website based on this quotation. Uploading of additional posts / projects can be costed for separately if required. Client to use the CMS to upload additional content within the supplied framework.

 

Excludes:

 

– This costing excludes writing copy for the website. Copy can be quoted for separately once all the content has been developed, should it be required.

– Video editing

– Sound editing

– If required, all videos and sound files displayed on the site need to be uploaded to Youtube or Vimeo by the client. Links for the content need to be supplied to UNKNOWN.



__________________________________________________



CMS training

 

Includes:

 

– 1 x CMS training for a maximum of two people. This can be done virtually or in person and cover:

> Post creation and content management

> Page content management

> Website backups

> Plugin management





Shopify

 

Includes a ballpark quote for the following:



  1. User Interface design (website design and styling)
  2. Website content preparation
  3. Website development, testing & deployment
  4. Project management



Please note:

 

– This quote is based on our understanding of the brief. Should the scope of work change, UNKNOWN reserves the right to amend the quote accordingly.  

 

– Once the User Interface design is approved, we can confirm the cost for Website content preparation and Website development, testing & deployment. This will only change if there are additions to the scope of work.  

 

– Shopify Theme to be purchased by the client. The client will be notified with a purchase request by UNKNOWN if / when required. Template pricing will be +- ZAR3300,00 (USD and ZAR exchange rate dependent on date of purchase).  

 

– Shopify account and domain hosting costs to be paid by the client. The client will be required to create a Shopify account after this quotation has been approved and provide full access details to UNKNOWN. Please visit https://www.shopify.co.za/ and start with a free trial and follow the instructions. Please enter ‘Meerendal Wine Estate’ as the shop name – this can be changed if needed but will be used when creating the site. UNKNOWN will notify the client once payment needs to be made to Shopify in regard to the package.  

 

– www.meerendal.co.za will continue to exist with the current external hosting provider, as all emails are linked to this domain. An additional url will be created with Shopify for the new wine shop. We suggest www.meerendalwineestate.co.za for SEO purposes going forward, but this is open for discussion.

 

– Shopify’s Terms and Conditions will exist between client and Shopify, and UNKNOWN does not take responsibility for any agreements between the client and eCommerce platform. Shopify’s Terms and Conditions can be accessed here: https://www.shopify.com/legal/terms. 




Website content preparation – (Image / video preparation and naming)

1:00

700.00

700.00

8,000.00

8,000.00



Includes:


1. Preparing the website content for web (images):

– All website images to be supplied in large format where available (1920×1080 pixels at 72dpi and above recommended)

– Images will be resized and formatted for web implementation. This includes size optimization and naming of images.

– The total amount of images are capped at 50 images, irrespective of size

2. Editing of 1 video for the homepage. Video will exist as a background element, with a maximum duration of 60 seconds. The video will not feature a soundtrack / sound. No animation will be included.



Please note:


– This costing excludes writing and editing copy for the website. Copywriting and editing can be quoted for

separately once all the content has been developed, should it be required.

 



Website development, testing & deployment

1:00

750.00

750.00

35,000.00

35,000.00



Includes:


1. Theme installation

2. Website build in Shopify with Content Management System

3. Populating the website with a maximum of 24 products

4. Bug testing (we test our sites in Chrome, Firefox and Safari only)*

5. Website deployment to the new Shopify domain TBC**

6. For Shopify SEO:

– On-page optimization (backend and frontend data crafted from keyword research, common terms and current content improvement)

– Setting up of payment gateways

– Content structure optimization

– Plugging into Google Analytics

– Plugging into Facebook and Instagram



*We offer technical support at an additional fee, as required. Reported website issues existing outside of Shopify will be analysed and fixed post-approval of costs. We also offer yearly website technical maintenance; quotation upon request.


** All hosting and Shopify costs are paid by the client to the relevant hosting service provider(s) directly.

 



SALT ecommerce



Includes a ballpark quote for the following:



_


1. Kickoff


1.1 Discussion with client to work out the exact requirements* of the website e.g. understand the website structure in regard to

– Features on landing page

– Product specifics (what do we want to see when viewing a product)

– Product tree and filter requirements

– Checkout processes

– Order tracking and account


*Please note we can also get this information via email if the client already has it, but recommend a discussion via video call / in person meeting. The remainder of this quotation (points 2 – 4) will be confirmed post the kickoff.


_


2. Website design* and development in WordPress (Woocommerce)


2.1 The website structure includes

– Home page (shopfront)

– About page (about the business; this could also be on the home page)

– Services page

– Product landing page

– Individual product page

– Shopping Cart

– Checkout

– User account

– Order tracking

– Blog (if required)

– Contact page


* Please note that all brand- and product images and copy need to be supplied by the client to UNKNOWN as requested, as this quote excludes all brand image and video creation, as well as copy creation.


* To keep costs low, the website will use standard built templates in certain places, specifically relating to the product display section. UNKNOWN will present and discuss this with the client, and should additional design time be required to create new templates, these will be costed for separately. The website will be designed using a WordPress Woocommerce compatible theme that fulfills the requirements set out in the kickoff, with design and customization of the following elements:

– Salt Design identity web translation

– Website grid structure

– Typography design

– Colour use

– Home page images

– About page images


*Website theme is mobile responsive and testing will be done in Firefox, Safari, Chrome, and Edge.


2.2 Website development* includes

– Theme purchase with a 12 month license.

– Setup of eCommerce shop

– Website deployment (post eCommerce integration)


*Please note this excludes technical maintenance of the website. Website issues can be fixed at an hourly rate of R800.00 excl. VAT when necessary.


_


3. eCommerce integration


3.1 Client will need to provide a final product tree in order for us to set up the categories in Woocommerce

3.2 Client will also need to provide the final product filter system

3.3 We will then populate the website with 20 real products* (product code, information and images). Note that we do not create the images, text or additional data any of the aforementioned.

3.4 Woocommerce plugin of payment gateways. Client to confirm which payment gateways will be used. Note that the client is responsible for the account payments with all payment gateways, where required.

3.5 Connecting Woocommerce to client stock inventory / bookkeeping system** via WordPress backend

3.6 Social network integration setup (Facebook and Instagram)

3.7 Plugging into Google Analytics (client to create Google My Business account)

3.8 Test buying to be done by client, reporting back to UNKNOWN to confirm successful purchase

3.9 Quality check and website deployment (go-live)


*Please note that we can also assist with the population of more products before website go-live. We will be able to cost for this based on quantity received from client.


**Client to confirm bookkeeping / stock inventory system. UNKNOWN to confirm API compatibility with WordPress.


_


4. One WordPress Woocommerce content management system (CMS) training session from UNKNOWN to client for internal updating purposes. This takes up to two hours and we can accommodate up to three individuals.



_


Please note:


– This quote is based on our understanding of the brief. Should the scope of work change, UNKNOWN reserves the right to amend the quote accordingly.


– Domain hosting account and domain hosting costs to be paid by the client.


– Payment gateway account and transaction costs to be paid by client.




It is the client’s responsibility to read through the Terms of Service and quotations sent by UNKNOWN before any project commences. 



________________________________________

We are not responsible for website downtime post launch. We can look at this as part of a technical support package.




Quotes are based on our understanding of the brief and content received from the client. Should the scope of work change, UNKNOWN reserves the right to amend the quote accordingly.

 

Additional design and development not in scope of any project (as set out in the quotation) will not be implemented without remuneration. While we are focused on delivering creative work that meets the requirements of the brief, exceeding the requirements are subject to costs.

 

Once the Wireframes and Website interface design have been approved, we will confirm the cost for Content preparation and Website development, testing & deployment. This will only change if there are additions to the scope of work.

 

The look and feel of the website will be based on the existing identity design (logo, colours, fonts, etc.). Should additional work on developing the brand visual language be required, this will be quoted for separately. 

 

UNKNOWN will provide up to 2 consolidated reverts on the wireframes. Should the wireframes receive approval and sign-off (via email) after one revert, or less, the project will move to Phase 2, and the remaining revert will fall out of scope, with any additional changes to the wireframes to be quoted for separately.

 

UNKNOWN will provide up to 2 consolidated reverts on the Website interface design. Should the design receive approval and sign-off (via email) after one revert, or less, the project will move to Phase 2, and the remaining revert will fall out of scope, with any additional changes to the design to be quoted for separately.

 

*This quote excludes any additional backend system development outside of the WordPress platform and database transfers. UNKNOWN reserves the right to update the quotation post Discovery Session, should additional development / transfers be required.

 

**UNKNOWN offers technical support at an additional fee, as required. Please refer to the section Website technical support section in this quotation.

 

Website security will be implemented via iThemes (free version, paid version not required for this project). Client can advise on additional security measures; costs of these are on behalf of client.

 

***Domain registration and hosting costs (including SSL certificates) are managed and paid by client to the hosting service provider directly.

 

****Please refer to the SEO section in this quotation for further information.

Development

 

  1. Website build in WordPress with Content Management System*
  2. Bug testing (Chrome, Edge, Firefox and Safari only)**
  3. Website deployment to https://www.freedomwon.co.za/***

 

*This quote excludes any additional backend system development outside of the WordPress platform and database transfers. UNKNOWN reserves the right to update the quotation post Discovery Session, should additional development / transfers be required.

 

**UNKNOWN offers ongoing technical support at an additional fee, as required post launch, at an hourly rate of R750.00 excl. VAT.

 

Website security will be implemented via iThemes (free version, paid version not required for this project). Client can advise on additional security measures; costs of these are paid by client.

 

***Domain registration and hosting costs (including SSL certificates) are managed and paid by client to the hosting service provider directly.








Technical support

 

Includes for a period of 4 months from deployment date:


– Minor design and / or content updates to the website*

– Maintenance of WordPress platform updates

– Maintenance of WordPress plugin updates

– Security checks once a week and / or as needed

– Contacting the hosting provider if the website is offline to resolve the issue. Note that UNKNOWN does not take responsibility for hosting provider connectivity issues that exist outside the WordPress website itself.


* Design and content changes will be received and implemented within the designed framework of the website. An average of 6 hours per month of studio time will be allocated at R650 excl. VAT per hour. Changes to the website structure and CMS, as well as changes requiring more time than what has been allocated, will be costed for separately.


Excludes:


– Managing the relationship and costs with the website hosting server. We recommend hosting with https://xneelo.co.za/ as they offer excellent support. https://www.afrihost.com/ is also good.



SEO

Please note:

 

  1. This quote covers internal website optimization, and does not include additional (external) marketing like Google and Facebook ads etc.

 

  1. In order for Google Analytics (and therefore SEO as listed below) to work, the client needs to supply UNKNOWN with Google account details (the client needs to create and own this Google account).

 

  1. Below SEO will be implemented with a paid Yoast SEO* subscription for 1 year registered via the client’s Google account (UNKNOWN will do this on behalf of client). Costs for a 1 year subscription on 1 April 2021 is US$89.00. The cost for this has been included in this costing for a duration of 1 year, after which yearly payment for further support will be the client’s responsibility (recommended).



Includes:

 

– Google Analytics & Search Console Setup (Required for Reporting & Monitoring Website Performance)

– On-page keyword implementation (up to 20 pages)

– Site speed optimization

– SERP (Search Engine Results Pages) appearance

– 404 redirect creation

– Page header (H1 and H2, where applicable) optimization (up to 20 pages)

– Optimizing images (this is not ongoing and includes the images used in the design)

– Updating sitemap

 

– 1 x training session (1 hour) for client to demonstrate for internal use:

> On-page keyword implementation for 1 page / post

> Page header optimization for 1 page / post (H1 and H2, where applicable)

> Optimizing images for 1 page / post



Please note:

 

The above points/deliverables stipulated in the training session are required for ongoing content population (internal) on the website, to ensure the website content adheres to Google’s search requirements.



* Kindly refer to https://yoast.com/wordpress/plugins/seo/

 

Please note:

 

  1. In order for Google Analytics (and therefore SEO as listed below) to work, the client needs to supply UNKNOWN with Google account details (the client needs to create and own this Google account).

 

  1. Below SEO will be implemented with a paid Yoast SEO* subscription for 1 year registered via the client’s Google account (UNKNOWN will do this on behalf of client). Costs for a 1 year subscription on 5 February 2021 is US$89.00. The cost for this has been included in this costing for a duration of 1 year, after which yearly payment for further support will be on behalf of client (recommended).



Includes:

 

– Google Analytics & Search Console Setup (Required for Reporting & Monitoring Website Performance)

– On-page keyword implementation (up to 10 pages)

– Site speed optimization

– SERP (Search Engine Results Pages) appearance

– 404 redirect creation

– Page header (H1 and H2, where applicable) optimization (up to 10 pages)

– Optimizing images (up to 10 pages)

– Updating sitemap

 

– 1 x training session (1 hour) for client to demonstrate:

> On-page keyword implementation for 1 page / post

> Page header optimization for 1 page / post (H1 and H2, where applicable)

> Optimizing images for 1 page / post

 

Please note that the above points stipulated in the training session are required for ongoing content population (internal) on the website, to ensure the website content adheres to Google’s search requirements.



* Kindly refer to https://yoast.com/wordpress/plugins/seo/

Training

 

Includes:


– 1 x CMS training for a maximum of two people. This can be done virtually or at clients’ offices and will cover:

> Post creation and content management

> Page content management


Excludes:

Training client how to use WordPress, Shopify etc.




Project Management


Includes:


– Timeline management

– Email & telephonic communication

– Up to 5 meetings with the client



CMS and website content creation

 

 All videos and sound files need to be uploaded to Youtube or Vimeo by the client. Links for the content need to be supplied to UNKNOWN.

 

– Uploading of additional products / posts / articles can be costed for separately if required. Client to use the CMS to upload additional content within the supplied framework.

Excludes:

 

– Copywriting for the website. Copy can be quoted for separately once all the content has been developed, should it be required.

– Video editing

– Sound editing



For WordPress Template based sites

 

Website development, testing & deployment

 

Includes:

 

  1. Template selection (up to 3), final template selection and implementation in WordPress with Content Management System*

 

  1. Creation of structure and implementation of content received from client:

2.1. Home

2.2. Works

2.2.1. Gallery

2.2.2. Index

2.2.2.1. Single Project template

2.3. Studio

2.3.1. Ethos

2.3.2. Team

2.3.2.1. Team member bio

2.3.3. Services

2.3.4. Contact

2.4. Journal

2.4.1. Journal Index

2.4.1.1. Journal entry template

 

  1. Website deployment to https://studiobas.co.za/**



*This quote excludes any additional backend system development outside of the WordPress platform and database transfers. UNKNOWN reserves the right to update the quotation post Discovery Session, should additional development / transfers be required. UNKNOWN offers technical support at an additional fee, as required.

 

Website security will be implemented via iThemes (free version, paid version not required for this project). Client can advise on additional security measures; costs of these are on behalf of client.

 

**Domain registration and hosting costs (including SSL certificates) are managed and paid by client to the hosting service provider directly.



___________________________________________________________



Website content preparation

 

Includes:

 

– UNKNOWN will upload a maximum of 1 projects and 1 blog post to the website based on this quotation. Uploading of additional posts / projects can be costed for separately if required. Client to use the CMS to upload additional content within the supplied framework.

 

Excludes:

 

– This costing excludes writing copy for the website. Copy can be quoted for separately once all the content has been developed, should it be required.

– Video editing

– Sound editing

– If required, all videos and sound files displayed on the site need to be uploaded to Youtube or Vimeo by the client. Links for the content need to be supplied to UNKNOWN.



__________________________________________________



CMS training

 

Includes:

 

– 1 x CMS training for a maximum of two people. This can be done virtually or in person and cover:

> Post creation and content management

> Page content management

> Website backups

> Plugin management





Shopify

 

Includes a ballpark quote for the following:



  1. User Interface design (website design and styling)
  2. Website content preparation
  3. Website development, testing & deployment
  4. Project management



Please note:

 

– This quote is based on our understanding of the brief. Should the scope of work change, UNKNOWN reserves the right to amend the quote accordingly.  

 

– Once the User Interface design is approved, we can confirm the cost for Website content preparation and Website development, testing & deployment. This will only change if there are additions to the scope of work.  

 

– Shopify Theme to be purchased by the client. The client will be notified with a purchase request by UNKNOWN if / when required. Template pricing will be +- ZAR3300,00 (USD and ZAR exchange rate dependent on date of purchase).  

 

– Shopify account and domain hosting costs to be paid by the client. The client will be required to create a Shopify account after this quotation has been approved and provide full access details to UNKNOWN. Please visit https://www.shopify.co.za/ and start with a free trial and follow the instructions. Please enter ‘Meerendal Wine Estate’ as the shop name – this can be changed if needed but will be used when creating the site. UNKNOWN will notify the client once payment needs to be made to Shopify in regard to the package.  

 

– www.meerendal.co.za will continue to exist with the current external hosting provider, as all emails are linked to this domain. An additional url will be created with Shopify for the new wine shop. We suggest www.meerendalwineestate.co.za for SEO purposes going forward, but this is open for discussion.

 

– Shopify’s Terms and Conditions will exist between client and Shopify, and UNKNOWN does not take responsibility for any agreements between the client and eCommerce platform. Shopify’s Terms and Conditions can be accessed here: https://www.shopify.com/legal/terms. 




Website content preparation – (Image / video preparation and naming)

1:00

700.00

700.00

8,000.00

8,000.00



Includes:


1. Preparing the website content for web (images):

– All website images to be supplied in large format where available (1920×1080 pixels at 72dpi and above recommended)

– Images will be resized and formatted for web implementation. This includes size optimization and naming of images.

– The total amount of images are capped at 50 images, irrespective of size

2. Editing of 1 video for the homepage. Video will exist as a background element, with a maximum duration of 60 seconds. The video will not feature a soundtrack / sound. No animation will be included.



Please note:


– This costing excludes writing and editing copy for the website. Copywriting and editing can be quoted for

separately once all the content has been developed, should it be required.

 



Website development, testing & deployment

1:00

750.00

750.00

35,000.00

35,000.00



Includes:


1. Theme installation

2. Website build in Shopify with Content Management System

3. Populating the website with a maximum of 24 products

4. Bug testing (we test our sites in Chrome, Firefox and Safari only)*

5. Website deployment to the new Shopify domain TBC**

6. For Shopify SEO:

– On-page optimization (backend and frontend data crafted from keyword research, common terms and current content improvement)

– Setting up of payment gateways

– Content structure optimization

– Plugging into Google Analytics

– Plugging into Facebook and Instagram



*We offer technical support at an additional fee, as required. Reported website issues existing outside of Shopify will be analysed and fixed post-approval of costs. We also offer yearly website technical maintenance; quotation upon request.


** All hosting and Shopify costs are paid by the client to the relevant hosting service provider(s) directly.

 



SALT ecommerce



Includes a ballpark quote for the following:



_


1. Kickoff


1.1 Discussion with client to work out the exact requirements* of the website e.g. understand the website structure in regard to

– Features on landing page

– Product specifics (what do we want to see when viewing a product)

– Product tree and filter requirements

– Checkout processes

– Order tracking and account


*Please note we can also get this information via email if the client already has it, but recommend a discussion via video call / in person meeting. The remainder of this quotation (points 2 – 4) will be confirmed post the kickoff.


_


2. Website design* and development in WordPress (Woocommerce)


2.1 The website structure includes

– Home page (shopfront)

– About page (about the business; this could also be on the home page)

– Services page

– Product landing page

– Individual product page

– Shopping Cart

– Checkout

– User account

– Order tracking

– Blog (if required)

– Contact page


* Please note that all brand- and product images and copy need to be supplied by the client to UNKNOWN as requested, as this quote excludes all brand image and video creation, as well as copy creation.


* To keep costs low, the website will use standard built templates in certain places, specifically relating to the product display section. UNKNOWN will present and discuss this with the client, and should additional design time be required to create new templates, these will be costed for separately. The website will be designed using a WordPress Woocommerce compatible theme that fulfills the requirements set out in the kickoff, with design and customization of the following elements:

– Salt Design identity web translation

– Website grid structure

– Typography design

– Colour use

– Home page images

– About page images


*Website theme is mobile responsive and testing will be done in Firefox, Safari, Chrome, and Edge.


2.2 Website development* includes

– Theme purchase with a 12 month license.

– Setup of eCommerce shop

– Website deployment (post eCommerce integration)


*Please note this excludes technical maintenance of the website. Website issues can be fixed at an hourly rate of R800.00 excl. VAT when necessary.


_


3. eCommerce integration


3.1 Client will need to provide a final product tree in order for us to set up the categories in Woocommerce

3.2 Client will also need to provide the final product filter system

3.3 We will then populate the website with 20 real products* (product code, information and images). Note that we do not create the images, text or additional data any of the aforementioned.

3.4 Woocommerce plugin of payment gateways. Client to confirm which payment gateways will be used. Note that the client is responsible for the account payments with all payment gateways, where required.

3.5 Connecting Woocommerce to client stock inventory / bookkeeping system** via WordPress backend

3.6 Social network integration setup (Facebook and Instagram)

3.7 Plugging into Google Analytics (client to create Google My Business account)

3.8 Test buying to be done by client, reporting back to UNKNOWN to confirm successful purchase

3.9 Quality check and website deployment (go-live)


*Please note that we can also assist with the population of more products before website go-live. We will be able to cost for this based on quantity received from client.


**Client to confirm bookkeeping / stock inventory system. UNKNOWN to confirm API compatibility with WordPress.


_


4. One WordPress Woocommerce content management system (CMS) training session from UNKNOWN to client for internal updating purposes. This takes up to two hours and we can accommodate up to three individuals.



_


Please note:


– This quote is based on our understanding of the brief. Should the scope of work change, UNKNOWN reserves the right to amend the quote accordingly.


– Domain hosting account and domain hosting costs to be paid by the client.


– Payment gateway account and transaction costs to be paid by client.




What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Queries? We’re on it.

Our Terms of Service

All projects are subject to our Terms of Service, which we provide to clients before we commence with business. Our terms provide a comprehensive overview of our processes in relation to the project scope and ensures that our clients understand these as well.

You are welcome to send us an email with any queries.